The New Honeywell Generators Inverters

HW2000i Honeywell Portable 2000W Generator Inverter

Product Description

	Tax-Free  Free Freight

	Product Features For Service on your Honeywell Generator Power these items at the same time:* Description: Inverters: Truly Portable Power. When you are ready to go camping, tailgating or just need a portable power supply, the Honeywell HW2000i provides efficient, quiet and clean power for all your recreational needs. Producing 2000 watts of power and weighing only 58 lbs., this gasoline powered unit will run 5 hours on a full tank. The HW2000i outputs both 120V outlet power and 12V DC power. The HW2000i is an inverter generator so it provides clean power to run high performance electronics like TV's and computer equipment. For portable power you can take anywhere, the Honeywell HW2000i is just the right size for you. Comfort and Convenience. Inverter Technology For - Lightweight, compact design, quiet operation and clean power. Smart Start™ - Comes with step-by-step starting controls and 24-hour instructions at 1-888-RECOIL-8. Built in Handle - Offers complete portability. Durable - Backed by a 2-year limited warranty. Power and Security Oil Indicator Light - Automatically shuts down in low oil conditions. Overload Protection - AC and DC indicator lights. Economy Mode - Option to save fuel and further reduce noise. Specifications: Continuous Watts: 2000 Watts Maximum Watts: 2100 Watts Amps: 16.7 A @ 120 Volts Engine Type: Honeywell / Big-Bore, OHV Engine cc: 125 Start: Recoil Outlets: 120V 5-20R Duplex, N/A, N/A, N/A, N/A Fuel Tank: 1.5 Gallons Run Time: 5 Hours @ 50% Load Frame: High Impact Portability: Integrated Handle Added Features: Low Oil Protection, Overload Protection, Auto Voltage Reg, Spark Arrester Warranty: 2-Year Dimensions: 21.3 in x 20.0 in x 11.4 in Weight: 58 DOWNLOAD ENGLISH MANUAL DOWNLOAD SPANISH MANUAL DOWNLOAD FRENCH MANUAL DOWNLOAD SPEC SHEET Or power these items individually:* *Download spec sheet for complete details

2170 Generator LOAD SHED A/C SMART DELAY™ by All Professional Industries

Product Features Specifications Installation Instructions Warranty **Requires 1-120V circuit that will be on the generator as well as utility. The Load Shed A/C Smart Delay staggers how air conditioning turns on. Whether there are 2 or 8 air conditioners, the Load Shed A/C Smart Delay will Stagger each air conditioner 20 seconds apart, thus lowering the surge needed from a generator, allowing to size down a generator to handle more air conditioning. During utility, the Load Shed A/C Smart Delay will still stagger each air conditioner keeping that electric meter from spinning out of control along with your monthly bill. Each Load Shed A/C Smart Delay module can accept from 2 to 4 air conditioners. Modules may be added to accept additional air conditioning up to 24 A/C units at once. Load Shed A/C Smart Delays are pre-programmed for your convenience and ease of installation. The program is password protected for the protection of accidental changes. Nema 1 Enclosure Shipping Weight: 10lb's Dimensions: 10"T x 8"W x 4"D Manufacturer: All Professional Industries

Featured Product - GSW590V Pramac 556kW 3 ph 480V 6cyl Diesel Volvo Generator

Main features Rated prime power (PRP) : 505 kW Voltage : 480, 277 V Frequency : 60 Hz Engine manufacturer : Volvo Fuel : Diesel Engine governor : Electronic GSW Series - Cummins / Volvo

Low noise emission, conformity to exhaust emission laws and high security make these machines ideal for any public or industrial application.

See more California Approved Emissions Generators

Featured Product - 2161 Generator LOAD SHED A/C PLUS 30A™ by All Professional Industries

Instead of sizing a generator to power two or more air conditioners to run at the same time, use the Load Shed A/C on a smaller generator and still have all the air conditioning. Save $thousands$ with the Load Shed A/C by reducing the size generator needed to power your air conditioning during an outage. Model 2161 Each LOAD SHED A/C PLUS 30A™ rotates 2 air conditioners on 2 adjustable timers and turns off any size load up to 30 Amps up to 600V automatically while on an automatic generator.Up to 9 Load Sheds may be connected to each generator system, controlling up to 18 air conditioners and 1 2-pole circuit at once! The Load Shed A/C Plus is meant to reduce loads to match the generator supply. Nema 1 Enclosure Shipping Weight: 12lb's Dimensions: 10"T x 8"W x 4"D Installation Information: The Load Shed A/C Plus requires 2 Installation Kits, 1 conduit and 2 low voltage thermostat wires. •A control line from the transfer switch to the Load Shed A/C.•1-pole or 2-pole circuit that you want off during generator operation.•Thermostat wire – Only 1 wire is needed from each thermostat. That 1 wire from each thermostat is normally closed in utility and opens and closes on two adjustable timers during an outage using the Load Shed A/C on a generator with an automatic transfer switch. Learn More About Our 2161 Generator LOAD SHED A/C PLUS 30A™ by All Professional Industries

Featured Product - 2162 Generator LOAD SHED A/C PLUS 60A™ by All Professional Industries

Instead of sizing a generator to power two or more air conditioners to run at the same time, use the Load Shed A/C on a smaller generator and still have all the air conditioning. Save $thousands$ with the Load Shed A/C by reducing the size generator needed to power your air conditioning during an outage. Model 2162 Each LOAD SHED A/C PLUS 60A™ rotates 2 air conditioners on 2 adjustable timers and turns off any size load up to 60 Amps up to 600V automatically while on an automatic generator.Up to 9 Load Sheds may be connected to each generator system, controlling up to 18 air conditioners and 1 2-pole circuit at once! The Load Shed A/C Plus is meant to reduce loads to match the generator supply. Nema 1 Enclosure Shipping Weight: 10lb's Dimensions: 10"T x 8"W x 4"D Installation Information: The Load Shed A/C Plus requires 2 Installation Kits, 1 conduit and 2 low voltage thermostat wires. A control line from the transfer switch to the Load Shed A/C. 1-pole or 2-pole circuit that you want off during generator operation. Thermostat wire – Only 1 wire is needed from each thermostat. That 1 wire from each thermostat is normally closed in utility and opens and closes on two adjustable timers during an outage using the Load Shed A/C on a generator with an automatic transfer switch. Learn More About Our 2162 Generator LOAD SHED A/C PLUS 60A™ by All Professional Industries

Featured Product - 2163 Generator LOAD SHED A/C PLUS 100A™ by All Professional Industries

Instead of sizing a generator to power two or more air conditioners to run at the same time, use the Load Shed A/C on a smaller generator and still have all the air conditioning. Save $thousands$ with the Load Shed A/C by reducing the size generator needed to power your air conditioning during an outage. Model 2163 Each LOAD SHED A/C PLUS 100A™ rotates 2 air conditioners on 2 adjustable timers and turns off any size load up to 100 Amps up to 600V automatically while on an automatic generator.Up to 9 Load Sheds may be connected to each generator system, controlling up to 18 air conditioners and 1 2-pole circuit at once! The Load Shed A/C Plus is meant to reduce loads to match the generator supply. Learn More About Our 2163 Generator LOAD SHED A/C PLUS 100A™ by All Professional Industries

Featured Product - 2155 Generator LOAD SHED A/C™ by All Professional Industries

Instead of sizing a generator to power two or more air conditioners to run at the same time, use the Load Shed A/C on a smaller generator and still have all the air conditioning. Save $thousands$ with the Load Shed A/C by reducing the size generator needed to power your air conditioning during an outage. LOAD SHED A/C™ for use with any automatic generator with an automatic transfer switch. With its small sleek design, the Load Shed A/C is the most powerful load shedding device on the market today! The LOAD SHED A/C™ works on the principal of downsizing your generator and still have the use of two or more air conditioners. Each LOAD SHED A/C™ alternates between two air conditioners. Each air conditioner is on its own timer while in generator mode. When the time expires on the first A/C units timer, the second A/C kicks in until its time expires, then back to the first again. You may use up to nine Load Shed A/C's together on one generator. Learn More about our 2155 Generator LOAD SHED A/C™ by All Professional Industries

Load Shed A/C

All Professional Industries the Manufacturer of the LOAD SHED A/C™

Generator Load Shedding: The Load Shed A/C™ allows two or more large air conditioners to operate on a generator sized for only one air conditioner. When the utility fails and the transfer switch flips down to generator power, the Load Shed A/C will shut off one air conditioner while allowing the other to operate until the adjustable timer expires. The Load Shed A/C will then allow the second air conditioner to operate on the adjustable timer. When the second timer expires, the process will start over again with the first air conditioner. Save $thousands$ with the Load Shed A/C by reducing the size generator needed to power your air conditioning during an outage.

	Provided Functions: Automatic load reduction to match the generator supply. Each Load Shed A/C allows for 2 of any size air conditioners to alternate operation with adjustable timers while on a generator automatically. While on utility, both air conditioners operate normally. As many as 9 Load Shed A/C’s may be connected to each generator system, controlling up to 18 air conditioners at once! Installation Information: The Load Shed A/C requires 1 Installation Kit, 1 conduit and 2 low voltage thermostat wires. A control line from the transfer switch to the Load Shed A/C. Thermostat wire – Only 1 wire is needed from each thermostat. That 1 wire from each thermostat is normally closed in utility and opens and closes on two adjustable timers during an outage using the Load Shed A/C on a generator with an automatic transfer switch.

Innovative Product Provides Remote Access and Fault Notification of Homeowner’s Kohler Generator

Kohler, Wis.– June 2009 – Redefining industry standards in managing residential power requirements has led Kohler Power Systems (www.KohlerSmartPower.com ) to launch the KOHLEROnCue™ Home Generator Management System, the first and only such program that allows homeowners to observe and manage generator performance from any remote location in the world. Unlike competitive generator performance monitoring programs, OnCue communicates the KOHLER generator performance via e-mail or text message directly to the homeowner, no matter where they are. Such a program is ideal for homeowners who travel frequently or have secondary homes. Once installed by a KOHLER power professional, the OnCue software connects a computer to the home generator, displaying relevant status information from the generator to assure normal operation. The homeowner and/or the generator service provider can log in to OnCue for the ability to: View real-time status of generator operation Observe and/or clear any diagnostic fault codes Review a time-stamped history of faults and clearing of faults Start and stop the generator In an industry first, users of the OnCue system have the unique ability to relay status messages directly (via SMS text or email to any computer, PDA or mobile phone) and instantaneously to their local Kohler dealer or service outlet in the event of a system fault. This immediate communication helps to ensure expedited repair and uninterrupted performance should problems arise. OnCue is offered as an optional accessory kit (for under $500 retail price) for five KOHLER residential home generator models (ranging from 8.5 kW to 30 kW) and is designed to help ensure the generators will perform flawlessly when utility power fails and the home generator needs to take over. “We’re very excited to introduce OnCue,” said Melanie Tydrich, Senior Channel Manager – residential generators. “By providing a system that allows the homeowner to see and manage their generator system operation easily, no matter where they are, OnCue provides a level of functionality and ease of use for our customers unmatched by any competitor within our industry.” This software especially appeals to homeowners who travel frequently, as they have the option to send fault messages to their generator service provider, who can assess the nature of the fault code and then visit the home to inspect and service the generator if necessary. In some cases they may be able to simply clear the fault code and restart the generator without making an unnecessary service call. The software and constant communication of the generator status can ensure that the generator starts and runs as planned during any power outage or natural disaster, providing assurance to homeowners knowing that power is being supplied to essential home appliances like freezers, air conditioners and sump pumps. “The remote user-notification feature and dealer-notification system, which alerts our customers and service centers to generator status, are incredibly practical,” stated Tydrich. “This system not only alerts the homeowner and/or service provider that service is needed, but it also provides diagnostic information that may save an extra service trip to the generator site by preparing the contractor with the nature of the issue in advance. Customers who have a generator supplying standby power to their primary or secondary residences are guaranteed peace of mind knowing that from anywhere in the world, they and their trusted service representatives can ensure flawless generator performance when needed.” Requiring only the professional installation of a small converter and an intuitive software set-up process, the KOHLER OnCue Home Generator Management System is an excellent addition that supplements the already strong functionality of KOHLER residential standby generators. Priced competitively, it offers form and function unrivaled by other generator monitoring solutions and is ideal for homeowners who travel extensively or split their time between different residences. Where to buy Kohler Genertors Kohler Power Systems is part of Kohler Co.’s Global Power Group. Within this group, Kohler manufactures gasoline engines from 4-40 hp and diesel engines from 6-65 hp, marketed worldwide under the brandsKohler andLombardini. Kohler Power Systems manufactures generators (marine, residential, industrial and mobile) up to 3250 kW, marketed worldwide under the brands Kohler Power Systems andSDMO . The group’sKohler Rental business provides temporary power, climate control and luxury restrooms to the industrial, commercial, disaster recovery and event markets throughout the U.S. Founded in 1873 and headquartered in Kohler, Wisconsin-USA, Kohler Co. is one of the oldest and largest privately-held companies in the United States. Kohler is a global leader in the manufacture of kitchen and bath products, engines and power generation systems, cabinetry, tile and home interiors, and international host to award-winning hospitality and world-class golf destinations.

Generac Power Systems

For over 42 years, Generac Power Systems has been designing and manufacturing top quality, long life power generation equipment. Today, Generac is one of the leading companies in this dynamic industry. Generac Power Systems' four manufacturing facilities reflect the company's commitment to manufacturing excellence and adaptability. With over 750,000 square feet of combined space, it's obvious we're a company that takes manufacturing seriously. We know from experience that looking ahead is important in the power generation business. That's why we've invested heavily in manufacturing capabilities, giving us capacity to meet growing demand. Generac Power Systems is at the leading edge of advanced product design, engineering capability, and manufacturing excellence. We produce a wide range of reliable, top quality products that are adaptable to all kinds of demanding applications. Our diesel and gaseous-fueled generator sets range from 3 to 2000 kilowatts and we produce our own line of transfer switches and switchgear, along with control and monitoring software. The power behind creating solutions comes from more than just our generating equipment. It comes from a knowledgeable, dedicated group of employees who are committed to innovative approaches, technical excellence and first class customer service. They're a team of uncommon individuals with a common goal: to meet and exceed the expectations of customers in providing on-site power solutions. That was Robert Kern's original vision, and it's one that's shared by Generac employees, no matter what their job may be. Our employees' wealth of knowledge and experience is well recognized and appreciated. Generac's philosophy is to encourage individual growth, personal initiative and a "can do" attitude. This enlightened approach and corporate flexibility makes Generac a great place to work, where people can grow along with the company. It's no coincidence that our annual growth rate has averaged more than 15% over the last decade, providing a tremendous opportunity for individuals who love being a part of this dynamic enterprise. Generac Power Systems is a privately held company headquartered in southeastern Wisconsin - just a short drive west from Milwaukee.

Featured Item of the Month

5432 Generac Quietpact 85D 1.0L Tier III Diesel RV Generator

Product Features

Model	85D
Model #	5432
Engine	Diesel
# of Cylinders/Displacement	Three/1131cc
Engine RPM	1950

AP Electric Gets Success Online

by Kate Pierce In 2005 Rick and Gela Oros opened their online generator store - apelectric.com - using AspDotNet Storefront, but the lack of communication between the AspDotNet Storefront and the hosting company was getting very costly as the site would be down for hours without response when technical problems arose. Rick and Gela finally moved the store over to Volusion in October of 2008, and the difference was immediately noticeable! While they were using AspDotNet Storefront their monthly sales for apelectric.com never exceeded more than $600,000 but in their first full month online with Volusion apelectric.com brought in over $1,000,000 in sales. Rick and Gela are benefiting from “The Volusion Difference”: • The Look With all of the design features built into the Volusion shopping cart it is easy to customize your site for visual appeal and optimal customer satisfaction. Our free templates are widely utilized and our experienced design staff is available to give your site a professionally designed custom look. As Rick explains, “Volusion brought over the look of our old site, but allowed us to kick it up a notch… or ten. Customers call daily with compliments on the layout and ease of use, especially in the checkout process. They say our website looks more professional, more secure and more appealing than our competitors’ websites.” • The Set-Up The Volusion software makes adding products and setting product options fast and easy. Rick and Gela note that they were also able to add product accessories in a way that was easy for customers to find and add to the shopping cart. This up-selling was important for the expansion of their business and greatly helped their bottom line. • The Usability The ability to set up an extensive knowledge base was a big help to Rick, who explains “Given the complexity of the products we sell customers have a lot of questions, which used to be answered over the phone- tying up sales people, or our technical support department. Now, common questions are answered in the knowledgebase with only a few clicks. Even with the extra business we did not have to hire any new personnel, saving money in payroll.” • The Integrations Volusion’s integrations with popular business tools like QuickBooks are very helpful for businesses looking to achieve maximum productivity. Rick and Gela explain, “The Volusion web connector connects us to QuickBooks, so there are no more copy and paste orders from the website into QuickBooks. This cuts down on mistakes- making our accounting department much happier. But most of all, the Web Connector saves at least 3 hours a day with its automation.” • The Support Volusion boasts 24/7 technical support via phone, live chat and tickets. Knowing that there is a live person standing by to help you when you have questions or problems is an invaluable resource for small business owners. Rick agreed by saying “The biggest relief to me, is having the 24/7/365 PHONE support, with both hosting and software issues handled by one Volusion tech support person. There were a lot of choices and promises by other website companies. We did months of homework to finally choose Volusion. We wish we would have started with Volusion a long time ago!”

Featured Product of the Week

Generac Guardian Series^TM20 KW Home Standby Generator with Aluminum Enclosure One of the most powerful air-cooled generators on the market today, this unit provides whole house power protection for many homes. In addition to essential circuit coverage, the 20 kW unit can back up multiple air conditioners and remaining rooms in your home like home theaters and offices. Generac’s OHVI® engine was designed specifically for generators. The Generac Guardian Series 20 kW out-performs competitive generator engines with an engine life that is three to four times longer and has a significantly longer period between scheduled maintenance checkups. Aluminum, all-weather enclosure prolongs the life of your generator with corrosion resistant protection from the elements. Recommended for salt-air, coastal locations. Base fascia standard, providing protection against debris and rodents and completing the stylish look of your generator. Simple field conversion from LP to natural gas. TruePower™ Technology provides clean, smooth operation of sensitive electronics and appliances. Quiet-Test™ Mode for a weekly self-test that runs quieter than other brands. External GFCI Outlet safely provides greater external usability during a power outage. Hour Meter monitors run time, providing information to determine maintenance intervals. Electronic Controller and user-friendly, trilingual LCD display and controls for programmable diagnostics and information at-a-glance. Sophisticated codes alert you to generator status at all times.

Featured Item of the Month

4709 Generac Quietpact 40G RV Generator
Model	40G
Model Number	4709
Engine	Generac OHVI
# of Cylinders / Displacement	Single / 220cc
Engine RPM	3600
Fuel	Gasoline
Wattage	3600
Weight (lbs.)	170
Dimensions W x D x H (in.)	29.5 x 19.0 x 13.5

Featured Item of the Month

5735 17500E Watt - Guardian Portable Generator GP Series GP17500E These powerful generators are powered by Generac's OHVI industrial grade air-cooled engine. They deliver impressive power and smooth, quiet operation. The 17 kW is powerful enough to start many 5-ton air conditioning units and can protect up to 16 circuits.

• True Power Technology: Ensures utility quality output for sensitive electronics.

• Electronic Governor: Fast response to changing electrical loads.

• Generac OHVI Engine: The ONLY air-cooled engine designed specifically for generators with the longest life expectancy in the industry – an unprecedented three to four times longer

• Full Pressure Lubrication: Continuous lubrication of all vital engine parts from moment of start up for ultimate engine protection.

• Spin-on Oil Filter: Automotive style for easy maintenance and prolonged engine life.

• Automatic Idle Control.

• Electric Start - Quick start.

• 50-amp High Power Outlet, Twistlock Plug, plus GFCI Protected Duplex Outlets.

• Wheel Kit and Heavy Duty Lifting Eye.

• 13" All-Terrain Tires.

Featured Item of the Month

5734 15000E Watt - Guardian Portable Generator GP Series GP15000E These powerful generators are powered by Generac's OHVI industrial grade air-cooled engine. They deliver impressive power and smooth, quiet operation. The 17 kW is powerful enough to start many 5-ton air conditioning units and can protect up to 16 circuits. * True Power Technology: Ensures utility quality output for sensitive electronics. * Electronic Governor: Fast response to changing electrical loads. * Generac OHVI Engine: The ONLY air-cooled engine designed specifically for generators with the longest life expectancy in the industry – an unprecedented three to four times longer. * Full Pressure Lubrication: Continuous lubrication of all vital engine parts from moment of start up for ultimate engine protection. * Spin-on Oil Filter: Automotive style for easy maintenance and prolonged engine life. * Automatic Idle Control. * Electric Start - Quick start. * 50-amp High Power Outlet, Twistlock Plug, plus GFCI Protected Duplex Outlets. * Wheel Kit and Heavy Duty Lifting Eye. * 13" All-Terrain Tires.

Generac® Introduces Five New Models of Liquid-Cooled Standby Generators

Waukesha, Wis. – August 28, 2008 – Generac Power Systems, Inc., Waukesha, Wis., the leading manufacturer of residential and commercial standby generators, has introduced five new models of liquid-cooled standby generators to protect residences and small businesses during unforeseen power outages, according to Clement Feng, executive vice president and chief marketing officer, Generac. “Known as the leader in developing cutting-edge standby power solutions, Generac offers home and business owners the options they need to protect their family, businesses and valuables during power outages,” says Feng. “The new Generac liquid-cooled models were designed and engineered for maximum value, making them ideal for providing backup power to businesses and residences. The new models offer customers some of the highest power density ratios in the market and reflect our commitment to bring better and more affordable standby power solutions to home and business owners. ” The new Generac liquid-cooled models have outputs from of 22 to 60 kilowatts (kW). Four out of the five models feature a quiet-operation, low-speed engine, which reduces sound output to minimal levels. Other improvements include development of an improved 2.4 liter, 4-cylinder engine, a standard corrosion-resistant aluminum enclosure to better withstand the elements, a run-time meter for monitoring exercise and maintenance levels and updated paint colors to better fit modern decors. All of Generac’s liquid-cooled automatic standby generators have higher power outputs than typical air-cooled models and utilize a radiator and water pump to assist in keeping the engine cool. The generators’ light weight allows roof mounting and makes them easy to install without large cranes or specialized equipment. All of these generators run on either natural gas or liquid propane, cleaner fuels that pollute less, are easier to handle and minimize fuel storage and containment issues. There are none of the fuel storage, spillage, spoilage or odor concerns that are common with gasoline or diesel models. Because of their favorable emissions profile, gaseous-fueled generators are becoming increasingly popular as an environmentally friendly solution for backup power needs. Recent severe weather such as hurricanes, thunderstorms and tornados has caused many homes and businesses to lose power. From September 2006 to September 2007, the U.S. Department of Energy (DOE) reported that more than 11 million people were affected by weather-related or rolling blackout power outages. Home and business owners can protect against unforeseen power outages by installing a standby power generator that automatically comes on when the power goes out. Generac introduced the first gaseous-fueled automatic home standby system in 1989 and has been the leading brand ever since. The new liquid-cooled generators are sold under the Generac, Guardian and Centurion brands. For more information on Guardian residential products, or our Generac commercial products, visit www.apelectric.com/. Or call 847-516-8882. # # # About Generac Power Systems, Inc. Since 1959, Generac Power Systems, Inc., has been a leading, innovative manufacturer and marketer of standby generators, automatic transfer switches, modular paralleling systems, and small engines for recreational vehicle, residential, commercial, telecommunications and industrial applications. Generac’s power systems range in output from 2 to 9,000 kilowatts. For more information on Generac or its products, visit www.generac.com. About A.P. Electric & Generators Selling and servicing generators since 2000, we have become the leader in sales throughout the United States. “We are making it easier for home owners and builders to purchase, by stocking all the major brands of generators and parts with free shipping to the United States,” says Richard Oros, vice president for Chicago, IL Suburbs based A.P. Electric & Generators. “Offering free technical support for our customers before and long after the sale has also made us the leader in the business. Whether it’s sizing a generator for a project or troubleshooting after installation”. For more information on Guardian residential products, or Generac commercial products, visit www.apelectric.com/. Or call 847-516-8882.

Home buyers generally filter options and upgrades through the same lens

Home buyers generally filter options and upgrades through the same lens: Items are either needs or wants. They want the whirlpool tub, but they need a washer and dryer. Recently, manufacturers of backup generators have seen a surge in interest for their products based on this same concept: Homeowners see backup power as a need for when the utility is down. “The market [for backup generators] has been growing dramatically for the last five years,” says Clement Feng, executive vice president and chief marketing officer for Waukesha, Wis.–based Generac Power Systems. “The product became better known after the hurricanes of 2004 and 2005 and after the blackout of 2003.” “We are making it easier for home owners and builders to purchase, by stocking all the major brands of generators and parts with free shipping to the United States,” says Richard Oros, vice president for Chicago, IL Suburbs based A.P. Electric & Generators. “Offering free technical support for our customers before and long after the sale has also made us the leader in the business. Whether it’s sizing a generator for a project or troubleshooting after installation”. Systems Go Simply put, a backup generator supplies emergency power when the grid goes down. A system consists of a gas- or propane-­powered unit that is connected to an automatic transfer switch and to the home’s main distribution panel. Constantly monitoring the incoming voltage, the generator senses a power loss and activates automatically. At the same time, the transfer switch closes the utility line and opens the line to the generator. Once the power returns, the transfer switch reverts to the utility line. Used mainly by farmers, businesses, and the construction sector, power generators have been around for many years. The old units were loud, large, or expensive—and in some cases, all three—but improvements over the past 10 years have made them viable for residential use. “The units have better aesthetics now; they used to be fairly industrial looking,” says John Klesk, product manager for consumer marketing and residential business at Cummins Power Generation in Fridley, Minn. Many units operate at as low as 68 decibels and require minimal homeowner involvement. For example, the redesigned Cummins RS12000 has an in-home display that lets homeowners know when the unit needs an oil change or routine maintenance. Homeowners may also monitor the system via the Internet. “People don’t want to have to deal with the units,” Klesk says, “so we’ve made them user-friendly.” Machines for Living Residential generators generally start at 3 kilowatts and go as high as 60 kilowatts. Smaller units provide supplementary emergency power for general lighting, a refrigerator, or an air-conditioning unit alone, but large units can run multiple AC units and provide power for other household needs such as appliances or sump pumps. One challenge facing the industry is the perception that a generator is only for the rich. “There is a perception that they are expensive, but prices have come down ­significantly,” says Melanie Tydrich, senior channel manager of residential generators at Kohler Power Systems in Kohler, Wis. Prices, says Tydrich, generally start at $1,999 for a 7-kilowatt unit, but those ­generators will not provide power to an entire house. A whole-house system might start at $3,600 for a 12-kilowatt unit, which would handle the power needs for a 2,500-square-foot house. As expected, the market for generators is especially strong in hurricane-prone areas such as the East and Southeast coasts as well as in areas with severe ice storms. “We’ve been marketing to areas where outages are more prevalent, which is about 21 states,” Tydrich says. Klesk says demand also has been holding up in the Northwest. Though retrofit sees the majority of sales, the new-home market offers great opportunities, Feng says. Like many products, it’s easier to install when the house is being built. Wiring is easier and the cost can be factored into the mortgage. Some builders are pre-wiring houses to easily accept a generator even if the home buyer chooses not to install a unit. A few custom home builders on the East Coast offer backup systems as standard, but Feng says this is rare. Manufacturers believe in the new-home market and are eyeing ways to make the units more affordable. Generac recently introduced the GenReady load center panel that makes it easy to add a backup system. Instead of installing a main load center, an emergency load center, and a transfer switch, a builder would only need the GenReady panel. A home buyer may then install a generator immediately or at a future date. “This unique panel allows the builder to offer a valuable upgrade to the homeowner at minimal expense,” a company release says. “With the GenReady load center wiring and plumbing in place, the homeowner can save thousands of dollars when the generator is installed, making a home standby system more affordable.” Generation now: The redesigned RS12000 residential generator has a weather-resistant enclosure and can power a 4-ton air conditioner while operating at only 64 decibels—about the volume of a vacuum cleaner. Constructed with a polypropylene base, the system offers remote monitoring from inside the house or over the Web. Cummins Power Generation. 800-888-6626. Air cooled: The newest product in the company’s line of home generator systems, this 20-kilowatt unit boasts a 993cc Big Block air-cooled engine and 28,000 watts of starting power. It will supply enough automatic backup power to manage two 5-ton air-conditioning units as well as other power requirements. An optional high-efficiency upgrade is available for additional power. It operates at 68 decibels. Eaton Corp. 877-386-2273. Stand and deliver: This redesigned 20 kilowatt generator is smaller and more powerful than standard units. The air-cooled unit can handle all circuits, including central air conditioning, without shutting off others and features automotive-style enhancements that result in extended oil change intervals. It has an LCD digital control panel and optional remote monitoring. Guardian by ­Generac Power Systems. Purchased through A.P. Electric & Generators. 847-516-8882. Command performance: The manufacturer’s air-cooled 17-kilowatt standby generator offers power in a compact unit. Powered by natural gas or liquid propane, the unit uses a 38-horsepower Command PRO engine and features the company’s Advanced Digital Control, which results in better protection for electronic equipment. It operates at 68 decibels. Kohler Power Systems. Purchased through A.P. Electric & Generators. 847-516-8882. Intelligent design: Part of the IntelliGEN line, these two 30- and 45-kilowatt liquid-cooled home generators will supply enough backup power for a large home or small business. The fully automatic units use four- and eight-cylinder GM Vortec engines and operate at 65 decibels for a 30-kilowatt unit or 68 decibels for a 45-kilowatt unit during normal operation. Briggs & Stratton Home Power Products Group. 800-732-2989.

Generac Unveils New Branding Strategy

Generac Unveils New Branding Strategy Over the last several months we have been working on the creation of a new brand architecture with a comprehensive marketing initiative designed to bolster Generac’s reputation and image in the marketplace. The result is a multi-faceted campaign that has the goal of making Generac the brand of choice in standby power solutions. We were excited to unveil our new look at the recent Power Gen tradeshow. “A strong brand strategy will be beneficial to our future success,” says Clement Feng, chief marketing officer. “By simplifying our branding system, we’re focusing on a single Generac brand to raise our profile in the marketplace and build better long-term brand equity. With a reduced number of brands, sub-brands and product names, we’ll be able to maximize our marketing budget through more efficient use of expenditures.” The most visible manifestation of Generac’s branding initiative is the new logo design that will be displayed on products, signage, advertising and marketing materials. “In developing the new logo, we wanted to avoid trendiness and stay true to our brand personality,” Feng explains. “It’s meant to convey a sense of timelessness and reflect our American heritage, while being distinct and different from the competition. Our graphic designers did a great job in creating a variety of logos and the one we chose is a bold image that makes a powerful statement.” The new logo has two basic components – the word Generac and the orange power bar. “The new typeface exudes confidence, reliability and peace of mind,” Feng says. “It will stand the test of time through its straightforwardness and simplicity. The orange bar signifies the increase of power – from no power to full power. It maintains the equity that has been built into the color orange over the years. We have modernized the orange by making it bolder, richer and stronger. Its hard edges are consistent with the logo type personality of confidence and reliability. Both elements strongly represent the personality of Generac.” The sub-brand “Guardian by Generac Power Systems” will transition to become “Generac Guardian Series” on the Home Standby models. This new hierarchy will strengthen Generac’s brand recognition with the ultimate consumers. Product will begin displaying the new logos by early second quarter. In addition, you will see more literature pieces with our updated look become available throughout the year. Other marketing collateral, i.e. ad slicks, billboard templates, vehicle signage, etc. will be made available shortly. We will communicate when those items will become available via the news section of mygenerac.com. In this transition, we will be using our current advertising campaign with our new logo and in March we will be launching our new advertising platform. Please begin promoting our new logo immediately! In regards to promotional wear and gear, more details will be available at the beginning of the year as we are currently working on a new program with new items all available in our new logo! Please watch for more details. For more information, visit our website www.apelectric.com for details. A.P. Electric & Generators 204 Northwest Highway Fox River Grove, IL 60021 847-516-8882 www.apelectric.com

Standby power generators can keep custom home buyers going

Uninterrupted power keeps homeowners cool (or warm) under the worst weather or rolling blackout

A.P. Electric & Generator Supply

A peek inside Generac's 20kW model, which sport's the company's OVI engine. Photography by Generac

An aging power infrastructure and the influx of severe weather hitting our nation means power outages are more likely, and most custom home buyers are willing to pay the extra money to keep their home running. A permanent answer to differentiate your business and to give your homeowners piece of mind is a home standby power generator system.

The Guardian Home Standby Generators from Waukesha, Wis.-based Generac Power Systems is just one example of the explosive growth in residential standby power. “Hurricane Katrina showed us just how bad it can get,” says Steve Goran, vice president of sales for Generac. In fact, according to the latest Department of Energy figures, from September 2006 to 2007, more than 11 million people were affected by weather-related or rolling blackout power outages. Goran also points to geography and changing demographics to explain the influx of interest in his market. “Look where people are moving for the past 10 years; the trends have been toward the coasts and down South.”

Clement Feng, executive vice president and chief marketing officer, explains that in addition to having peace of mind, installing a permanent backup power solution is inherently more convenient than using a sometimes unreliable portable generator. “It may not have been run all winter. There could be gunk in the works. You just don't know,” he says.

The Guardian air-cooled line, for example, comes in five models with ratings of 8, 10, 14, 17 and 20kW. All sport the company's proprietary hardy overhead valve industrial (OVI) engines, which feature improvements such as enclosures made of galvanized steel or aluminum; an LCD digital control panel with an exterior signal light for simple maintenance messages; and an optional wireless remote monitor for performance readouts inside the house. “Our models range in capacity from eight kilowatts (kW) to a 20kW model, which is able to fully back-up a typical 2,000 to 2,500-square foot home,” says Feng. The 20kW model, when paired with the company's GenReady Load Center panel, can handle all circuits, including central air conditioning, without shutting off or juggling other circuits. A 20kW generator, however, may not appeal to some homeowners. Goran and Feng say it comes down to needs versus wants. “Convenience starts to play a hand in there. People want to power stuff that's technically non-essential, but if you're without power for a couple days, it can get pretty inconvenient,” says Goran, adding, “After all, the installation costs are about the same for each model. Ask your customers how much power they'd want if they were without the grid for a few days.”

Generac® Introduces Five New Models of Liquid-Cooled Standby Generators

Generac® Introduces Five New Models of Liquid-Cooled Standby Generators 08/28/2008 Waukesha, Wis. – August 28, 2008 – Generac Power Systems, Inc., Waukesha, Wis., the leading manufacturer of residential and commercial standby generators, has introduced five new models of liquid-cooled standby generators to protect residences and small businesses during unforeseen power outages, according to Clement Feng, executive vice president and chief marketing officer, Generac. “Known as the leader in developing cutting-edge standby power solutions, Generac offers home and business owners the options they need to protect their family, businesses and valuables during power outages,” says Feng. “The new Generac liquid-cooled models were designed and engineered for maximum value, making them ideal for providing backup power to businesses and residences. The new models offer customers some of the highest power density ratios in the market and reflect our commitment to bring better and more affordable standby power solutions to home and business owners.” The new Generac liquid-cooled generator models have outputs from of 22 to 60 kilowatts (kW). Four out of the five models feature a quiet-operation, low-speed engine, which reduces sound output to minimal levels. Other improvements include development of an improved 2.4 liter, 4-cylinder engine, a standard corrosion-resistant aluminum enclosure to better withstand the elements, a run-time meter for monitoring exercise and maintenance levels and updated paint colors to better fit modern decors. All of Generac’s liquid-cooled automatic standby generators have higher power outputs than typical air-cooled models and utilize a radiator and water pump to assist in keeping the engine cool. The generators’ light weight allows roof mounting and makes them easy to install without large cranes or specialized equipment. All of these generators run on either natural gas or liquid propane, cleaner fuels that pollute less, are easier to handle and minimize fuel storage and containment issues. There are none of the fuel storage, spillage, spoilage or odor concerns that are common with gasoline or diesel models. Because of their favorable emissions profile, gaseous-fueled generators are becoming increasingly popular as an environmentally friendly solution for backup power needs. Recent severe weather such as hurricanes, thunderstorms and tornados has caused many homes and businesses to lose power. From September 2006 to September 2007, the U.S. Department of Energy (DOE) reported that more than 11 million people were affected by weather-related or rolling blackout power outages. Home and business owners can protect against unforeseen power outages by installing a standby power generator that automatically comes on when the power goes out. Generac introduced the first gaseous-fueled automatic home standby system in 1989 and has been the leading brand ever since. The new liquid-cooled generators are sold under the Generac, Guardian and Centurion brands. For more information on Guardian residential products, visit www.apelectric.com . To learn more about Generac commercial products, visit www.apelectric.com or call 847-516-8882. About Generac Power Systems, Inc. Since 1959, Generac Power Systems, Inc., has been a leading, innovative manufacturer and marketer of standby generators, automatic transfer switches, modular paralleling systems, and small engines for recreational vehicle, residential, commercial, telecommunications and industrial applications. Generac’s power systems range in output from 2 to 9,000 kilowatts. For more information on Generac or its products, visit www.apelectric.com .

The market [for backup generators] has been growing dramatically

Home buyers generally filter options and upgrades through the same lens: Items are either needs or wants. They want the whirlpool tub, but they need a washer and dryer. Recently, manufacturers of backup generators have seen a surge in interest for their products based on this same concept: Homeowners see backup power as a need for when the utility is down. “The market [for backup generators] has been growing dramatically for the last five years,” says A.P. Electric & Generators, Illinois Top Dealer for Generac Power Systems, . “The product became better known after the hurricanes of 2004 and 2005 and after the blackout of 2003.” Systems Go Simply put, a backup generator supplies emergency power when the grid goes down. A system consists of a gas- or propane-­powered unit that is connected to an automatic transfer switch and to the home’s main distribution panel. Constantly monitoring the incoming voltage, the generator senses a power loss and activates automatically. At the same time, the transfer switch closes the utility line and opens the line to the generator. Once the power returns, the transfer switch reverts to the utility line. Used mainly by farmers, businesses, and the construction sector, power generators have been around for many years. The old units were loud, large, or expensive—and in some cases, all three—but improvements over the past 10 years have made them viable for residential use. “The units have better aesthetics now; they used to be fairly industrial looking,” says John Klesk, product manager for consumer marketing and residential business at Cummins Power Generation in Fridley, Minn. Many units operate at as low as 68 decibels and require minimal homeowner involvement. For example, the redesigned Cummins RS12000 has an in-home display that lets homeowners know when the unit needs an oil change or routine maintenance. Homeowners may also monitor the system via the Internet. “People don’t want to have to deal with the units,” Klesk says, “so we’ve made them user-friendly.” Machines for Living Residential generators generally start at 3 kilowatts and go as high as 45 kilowatts. Smaller units provide supplementary emergency power for general lighting, a refrigerator, or an air-conditioning unit alone, but large units can run multiple AC units and provide power for other household needs such as appliances or sump pumps. One challenge facing the industry is the perception that a generator is only for the rich. “There is a perception that they are expensive, but prices have come down ­significantly,” says Melanie Tydrich, senior channel manager of residential generators at Kohler Power Systems in Kohler, Wis. Prices, says Tydrich, generally start at $1,999 for a 7-kilowatt unit, but those ­generators will not provide power to an entire house. A whole-house system might start at $3,600 for a 12-kilowatt unit, which would handle the power needs for a 2,500-square-foot house. As expected, the market for generators is especially strong in hurricane-prone areas such as the East and Southeast coasts as well as in areas with severe ice storms. “We’ve been marketing to areas where outages are more prevalent, which is about 21 states,” Tydrich says. Klesk says demand also has been holding up in the Northwest. Though retrofit sees the majority of sales, the new-home market offers great opportunities, Feng says. Like many products, it’s easier to install when the house is being built. Wiring is easier and the cost can be factored into the mortgage. Some builders are pre-wiring houses to easily accept a generator even if the home buyer chooses not to install a unit. A few custom home builders on the East Coast offer backup systems as standard, but Feng says this is rare. Manufacturers believe in the new-home market and are eyeing ways to make the units more affordable. Generac recently introduced the GenReady load center panel that makes it easy to add a backup system. Instead of installing a main load center, an emergency load center, and a transfer switch, a builder would only need the GenReady panel. A home buyer may then install a generator immediately or at a future date. “This unique panel allows the builder to offer a valuable upgrade to the homeowner at minimal expense,” a company release says. “With the GenReady load center wiring and plumbing in place, the homeowner can save thousands of dollars when the generator is installed, making a home standby system more affordable.” Generation now: The redesigned RS12000 residential generator has a weather-resistant enclosure and can power a 4-ton air conditioner while operating at only 64 decibels—about the volume of a vacuum cleaner. Constructed with a polypropylene base, the system offers remote monitoring from inside the house or over the Web. Cummins Power Generation. Air cooled: The newest product in the company’s line of home generator systems, this 20-kilowatt unit boasts a 993cc Big Block air-cooled engine and 28,000 watts of starting power. It will supply enough automatic backup power to manage two 5-ton air-conditioning units as well as other power requirements. An optional high-efficiency upgrade is available for additional power. It operates at 68 decibels. Eaton Corp. Stand and deliver: This redesigned 20 kilowatt generator is smaller and more powerful than standard units. The air-cooled unit can handle all circuits, including central air conditioning, without shutting off others and features automotive-style enhancements that result in extended oil change intervals. It has an LCD digital control panel and optional remote monitoring. Guardian by ­Generac Power Systems. Command performance: The manufacturer’s air-cooled 17-kilowatt standby generator offers power in a compact unit. Powered by natural gas or liquid propane, the unit uses a 38-horsepower Command PRO engine and features the company’s Advanced Digital Control, which results in better protection for electronic equipment. It operates at 68 decibels. Kohler Power Systems. Intelligent design: Part of the IntelliGEN line, these two 30- and 45-kilowatt liquid-cooled home generators will supply enough backup power for a large home or small business. The fully automatic units use four- and eight-cylinder GM Vortec engines and operate at 65 decibels for a 30-kilowatt unit or 68 decibels for a 45-kilowatt unit during normal operation. Briggs & Stratton Home Power Products.